Quick answer: A small Kent business usually needs a page that states the service, the area and a way to get in touch. That can be the £150 one-page site. Add pages only when you have something different to say on each one.
The minimum that works
Service, area, proof you can stand behind, and contact. Hours if they matter. A map only if the address is a place customers visit. A café on a high street and a plumber in a van are different sites. Do not force the café layout onto the plumber.
Basic on-page SEO for one town is part of Starter. It means the title and the copy mention that town because you work there, not because a tool suggested it.
When five pages earn their place
When you have more than one service, a short story worth telling, and photos of real jobs. That is Business at £450: up to five pages, enquiry routing, Tag Manager, Search Console, two revision rounds and social links.
Five pages that repeat each other are not better than one. If the about page would only say ‘we are a family business’ and nothing else, fold it into the home page and keep the fee at £150.
When you are still small but busy
Growth at £900 suits a small firm with several crews or several towns, because 8–12 pages can separate those offers. It includes a blog setup. Only take the blog if someone will write. An empty blog is a row of dates and no help.
Content writing is confirmed separately. A busy owner can send bullet points. We should not invent certifications, insurance claims or ‘as seen in’ logos.
A small-firm checklist
One phone number. One business name. Towns you truly cover. Photos you own. A decision on whether prices are public. Domain access if the name already exists. That pack is enough to start.
The studio phone is +44 7576 480744, weekdays 09:00–17:00. The office is in Coulsdon, not in a Kent shopping centre. Say the town you care about first so the quote matches the page count.
Before you enquire
Small business design starts from how the customer decides. A café needs hours and a place. A consultant needs the problem they solve and a way to book a call. Write that decision down and the page count follows.
You do not need a large agency process. You need the brief, the package that matches it, and a weekday conversation on +44 7576 480744.
Design for a small firm is the removal of things that do not help a customer decide. A long animation, a slider of stock cities and a paragraph of ‘passionate about excellence’ do not tell someone in Kent whether you can take the job on Thursday. The pages that do are the ones in the package you picked: one screen that states the work, or five pages that separate services, proof and contact, or a larger set when several towns are real. Business at £450 is the common landing point because it includes the form routing and Search Console setup a small firm will actually use. Growth is right when the blog and the location pages have an owner. Starter is right when you are still one person and one offer.
Frequently asked questions
Is this only for limited companies?
No. Sole traders are the usual Starter client. Limited companies use the same packages. The difference is what the site needs to say, not the company type.
Can you design for a shop and a trade?
Yes, as two different shapes of page. Tell us which one you are so the layout matches how people enquire.
What is not included?
Hosting, the domain, VAT and content writing are confirmed before launch. A monthly design retainer is not part of the published packages.
If you want this scoped, call +44 7576 480744 on a weekday between 09:00 and 17:00, or use the contact form. Say the town and the package you think fits. The reply is a fixed design price. Hosting, the domain, VAT and content writing remain items to confirm before launch, and no search ranking is included in the fee.
Related reading: Service overview Five pages Describe the business.