Quick answer: Five useful pages are usually Home, Services, About, Proof and Contact. On this studio that shape is the Business package at £450, which covers up to five pages, two revision rounds and Search Console setup.
Home
The home page answers three questions in the first screen: what you do, where in Kent you do it, and how to reach you. The phone number should be a real tap-to-call link. A slogan with no service and no town makes people scroll away.
Do not try to list every village. Name the area you genuinely cover. The studio’s own line is that there are no branch offices in each town. Your site should be just as honest.
Services
One services page can group the work, with a short block per offer and a way to ask for that specific job. A heating firm might split boilers, radiators and landlords. A cleaner might split domestic and end-of-tenancy. Five pages is enough for this. You do not need a page per synonym.
If you later need a page per town and per trade, that is the Growth package of 8–12 pages at £900, not a reason to cram keywords into the five-page site.
About, proof and contact
About is short: who turns up, how long you have traded, and the area you will travel. Skip a fictional team. If it is just you, say so.
Proof is photos of finished work you have permission to show, or a plain description of a recent job. Do not invent reviews or star ratings. If you have no photos yet, leave the space for real ones rather than stock that pretends to be your van.
Contact repeats the same name, address if you publish one, and phone number used everywhere else. The form can be short: name, phone, what they need, and the town. Business includes enquiry routing, Tag Manager and Search Console setup, social links and two revision rounds.
What to leave out
A blog with no plan to write, a shop you will not fulfil, and a booking calendar you will not check. Empty sections make a small firm look unfinished.
Hosting, domain, VAT and the writing itself are still confirmed before launch. Five pages of design do not include a copywriter unless that is agreed as its own item.
Before you enquire
Name the five pages in the brief before design starts. Home, services, about, proof and contact is a reliable set. If you cannot fill proof yet, say so and use four pages rather than a fake testimonial page. The £450 fee covers up to five, not a requirement to invent a fifth.
Two revision rounds are part of Business. Use the first to fix structure and the second to fix wording. A third round of ‘can we start again’ is a new conversation, not a hidden inclusion.
A five-page Kent site fails when the pages are renamed duplicates. Give each URL one job. Home states the offer and the area. Services breaks the work into the jobs people ask for. About says who actually turns up. Proof shows work you can stand behind, or it stays short. Contact repeats the same phone number and the form. That is the Business package at £450, with two revision rounds, Tag Manager and Search Console setup. If you only have enough true material for three of those pages, launch with three. Paying for five empty templates does not make a small firm look larger. It makes the empty ones obvious on a phone.
Frequently asked questions
Is a five-page site the £450 package?
Yes. Business is up to five pages at £450. Starter is one page at £150. Growth is 8–12 pages at £900.
Should every Kent town have its own page?
Only if you can say something true and different about that town. Otherwise one clear service area is better.
How long does the five-page build take?
Once your content is in, a five-page Business site is usually one to two weeks, including a revision round.
Related reading: Compare the packages A trades site in practice Small business web design.