What to prepare before hiring a web designer

Example illustration of two empty chairs. It is not a photograph of a client meeting.
Example of an empty meeting space. It is not a photo of a client workshop.

Quick answer: Bring a service list, the towns you cover, the phone number you will answer, and photos you have the right to use. Decide whether prices go on the site. That brief is what turns a £150, £450 or £900 package into a finished page.

The facts on one page

Write the business name as you want it spoken, the phone number, the email, and the hours. This studio answers Monday to Friday, 09:00–17:00, Europe/London, on +44 7576 480744 and [email protected]. Use your own details with the same consistency.

If you publish an address, make it the real one. If you travel to customers, say so. Do not ask a designer to invent a Gravesend or Sittingbourne office for search phrases.

Services and prices

List the jobs you want more of, not every job you have ever done. Note which prices are safe to show. A from-price is fine when it is true. A made-up ‘was £999, now £150’ is not.

Choose a package from the page count. One page, up to five, or 8–12. Changing your mind from one to twelve halfway is a new quote, and it is the usual reason a timeline slips.

Photos and proof

Send pictures of your work, your van or your shop if they are really yours. Name any photo you do not have rights to, so it stays off the site. These articles use labelled example illustrations for that reason.

If customers have left reviews on Google, link to that profile rather than pasting edited quotes. Do not ask for fabricated names.

Access you may need to grant

Domain login if the site will use a name you already own, and the Google account if Business or Growth is setting up Search Console or Tag Manager. You do not need to hand over your personal email password.

Content writing is not inside the design fee unless it is agreed. A bullet list in your own words is enough to start. A designer can structure it. They should not invent the facts.

Before you enquire

One document is enough: a page in a notes app with services, towns, phone, email, hours, and a yes or no on public prices. Attach photos in a folder named by job. A scattered thread of messages is how a one-week build becomes a month.

Say who will approve the revision. If three family members all want a veto, agree that before the first draft, or the two included rounds on Business will be spent on opinions rather than customers.

The designer cannot guess your patch. Write the furthest town you will happily drive to, and the jobs you want to stop taking. Those two lines save more revision rounds than any moodboard. Add the phone number, the email you will check, and whether a price may be published. If a photo is not yours, do not attach it. If a review is not on a profile you control, do not paste it. This studio will ask for that pack because the packages assume the facts arrive with the deposit of trust, not halfway through the week. Support is weekday hours only, 09:00 to 17:00 Europe/London, so send the pack when someone is there to read it.

Frequently asked questions

What if I do not have a logo?

The site can launch with your business name set in type. A logo is useful. It is not a reason to pause a one-page Starter.

How fast can you start?

Starter is often a few days after the content arrives. Business is usually one to two weeks including a revision. Growth is usually two to four weeks.

Do you visit every Kent town?

We work remotely from the Coulsdon office. There is no branch visit included in the packages.

If you want this scoped, call +44 7576 480744 on a weekday between 09:00 and 17:00, or use the contact form. Say the town and the package you think fits. The reply is a fixed design price. Hosting, the domain, VAT and content writing remain items to confirm before launch, and no search ranking is included in the fee.

Related reading: Choosing a designer The £150 brief Send the brief.

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