Quick answer: Use real photos of your Kent work, team and area. Compress them, add descriptive alt text, and place a genuine image next to the first call to action.
Phone photos of real Kent work outperform stock. Here is the set to shoot this week. This guide is written for businesses in Kent and Maidstone, Canterbury, Ashford and Medway.
Why stock photos leak trust
Visitors in Kent recognise stock immediately. a heating engineer in Sittingbourne with a photo of yesterday’s job looks bookable. Most Kent service searches happen on a phone, often after 6pm.
A one-hour shot list
Front of van or premises, three finished jobs, a team portrait, a detail shot, and a photo that shows Maidstone, Canterbury, Ashford and Medway if you travel. No filters that lie about the finish.
Alt text and file size
Alt text should describe the work and town, not stuff emergency plumber Maidstone five times. Compress before upload so Core Web Vitals survive.
Where images earn money
Hero, about, and beside the quote button. Web Design Kent will place and compress them on packages from £150.
Send your photos and we will use them.
Frequently asked questions
Are phone photos good enough?
Yes if they are sharp, well lit and honest. A DSLR is optional.
Do I need a photographer?
Only if you sell visual work at a premium. Most Kent services do not.
Can I use customer photos?
With permission. Credit them and avoid showing private interiors without consent.