Quick answer: Redesign when people cannot call you, cannot read the page on a phone, or cannot tell what you do. Do not redesign only because the site feels old if it already brings the right calls.
The phone and the phone screen
If the number is a picture, or the buttons sit off the edge of a phone, the site is in the way of the work. Kent searches for trades and local services are mostly mobile. A desktop-only layout is a reason to rebuild.
The replacement should include a tel link. That is part of every package here, from the £150 one-page Starter upward.
The message is missing
If a stranger cannot name your service and your area after five seconds, the design is not the only gap. New colours will not fix empty copy. Bring the service list with you.
A redesign is also due when the site still talks about a town you left, or a partner who left, or a price you no longer charge. Out-of-date facts cost more trust than an old typeface.
When to wait
If the site is clear, fast enough to use, and the phone rings, spend the money on photos or on answering faster. A new theme is not a strategy.
If you only need a single new page, say so. Growth is for a set of landing pages, not for a one-line change. Small changes and full rebuilds should not be sold as the same job.
How a rebuild is priced here
We price by the new site, not by the age of the old one. One page is £150. Up to five pages is £450 with two revision rounds. 8–12 pages with location pages is £900 with three revision rounds. Hosting, domain, VAT and copy are confirmed before launch.
Timings match the new build: a few days for Starter after content arrives, one to two weeks for Business including a revision, two to four weeks for Growth. The old site can stay up until the new one is ready.
Before you enquire
List three tasks the current site fails: calling, reading on a phone, or stating the service. If you cannot name three, pause. A redesign is justified by those failures, not by a competitor’s new colour.
Keep the domain. Ask the new build to use it. Tell customers the web address only when the new pages are the ones that answer.
Replace the site when it blocks a job, not when a template catalogue looks newer. A blocked job is a number you cannot tap, a menu that does not fit a phone, or a sentence that sends people to a town you left. If the site already does those things well, spend the next pound on photographs of real work or on answering the phone faster. When you do rebuild, price it as a new site: £150, £450 or £900 by page count. Keep the domain so regular customers are not sent hunting. Leave the old site up until the new form has been tested on your own mobile. A redesign that launches with a broken tel link has repeated the original fault in a fresher colour.
Frequently asked questions
Do I have to change my domain?
No. Keeping the domain keeps whatever recognition you already have. The domain renewal is still a registrar cost, confirmed before launch.
Will a redesign fix my rankings?
Not by itself. It can remove barriers, such as a hidden phone number or pages that say the wrong town. It is not a rank promise.
Can you keep the pages that already work?
Yes. Bring the words that are still true. We will not copy fake reviews or stock photos described as your team.
If you want this scoped, call +44 7576 480744 on a weekday between 09:00 and 17:00, or use the contact form. Say the town and the package you think fits. The reply is a fixed design price. Hosting, the domain, VAT and content writing remain items to confirm before launch, and no search ranking is included in the fee.
Related reading: How long a rebuild takes Package prices Tell us what feels broken.